Acorn IP needed a complete brand identity that felt trustworthy, modern, and distinctive. The brand required a visual system that communicated expertise while remaining warm and approachable.
My Role
Lead designer and illustrator
Logo development
Creation of supporting illustration assets
Presentation of multiple design directions
Process
Conducted visual research into the intellectual property sector to identify gaps and opportunities
Developed several brand routes, each with its own tone, colour palette, and illustration style
Delivered a full brand deck including logo variations, colour systems, typography, and usage guidelines
Provided assets for web, print, and marketing.
“We love the branding Laura designed for us. Laura was an absolute joy to work with and she captured the spirit of Acorn IP perfectly. Couldn’t recommend her enough.”
Sam Cleary, Partner, Acorn Intellectual Property
